The Customer Knowledge Agency

Our Solutions

The consequences of poor hygiene screening are many and varied, and potentially very expensive. Expectations of a higher standard of data quality are only going to increase.

Unifi is a composite solution built around the leading deceased and gone-away files, to deliver the fullest and most accurate coverage available. Incorporating our own Positivity, it can virtually eradicate the false positives identified by every suppression file.

Whether it’s for marketing or KYC, our unique API can provide a just-in-time solution that delivers the most accurate data available, in a scalable way, ensuring that you can fulfil your compliance obligations, without the fear of over-supressing your valuable data.

Our Products

Nebula TM

This analytical view of the UK consumer is built on a dataset that is updated in real-time, using direct links to many of the largest data providers in the UK.

When is a gone-away not a gone-away? When they’re still living there, of course. It might seem like a very bad joke, but it’s a good deal funnier than ignoring your customers, when they haven’t moved.

Powered by home movement data from the Zoopla Property Group, Fression provides the most accurate and up-to-date suppression data available.

The Fourth Principal

In article 5 of GDPR, the fourth principal requires that personal data shall be accurate and, where necessary, kept up to date; every reasonable step must be taken to ensure that personal data that are inaccurate, having regard to the purposes for which they are processed, are erased or rectified without delay.

Our Solutions

Solutions inspired by the way in which individuals make decisions.

The web has reduced the traditional buying cycle with consumers making quick and sometimes instant decisions, nearly always based on the limited information presented to them at the time. Increasing snap buying decisions make the traditional way of building offline profiles, from which to plan forthcoming campaigns, too slow, so they’re out of date by the time they are applied.

Acquisition

Real-life attributes about your actual customers, in the digital environment, ensures your brand is positioned ‘in the moment’ to deliver the optimum experience, increasing conversion whilst reducing costs.

Our People

Barry
Leeson-Earle

Managing Director

Barry brings his data, digital and direct marketing skills to a new kind of agency based around understanding consumers and applying that knowledge to his client’s customers across all verticals.

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Jon
Hart

Technical Director

For nearly three decades, Jon has been raising the bar for standards in data hygiene. Working with blue-chip clients across every sector and many of the most respected data processors.


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Dr Tim
Drye

Data Scientist

After gaining his PhD in Theoretical Statistical Physics, Tim entered the world of academia as a lecturer in applied statistics at the universities of Cambridge and Anglia Ruskin.


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Alan
Spedding

Commercial Director

Alan joined the data industry in early 2012, and has a proven track record for introducing new suppression products to the marketplace, as well as a wealth of experience in working with major MSPs and large blue-chip organisations.

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Contact us

Chapel House
Chapel Lane
St Ives
Cambridgeshire
PE27 5DX
020 3815 4455
info@shine-ck.com