The consequences of poor hygiene screening are many and varied, and potentially very expensive. Expectations of a higher standard of data quality are only going to increase.
Unifi is a composite solution built around the leading deceased and gone-away files, to deliver the fullest and most accurate coverage available. Incorporating our own Positivity, it can virtually eradicate the false positives identified by every suppression file.
Whether it’s for marketing or KYC, our unique API can provide a just-in-time solution that delivers the most accurate data available, in a scalable way, ensuring that you can fulfil your compliance obligations, without the fear of over-supressing your valuable data.
This analytical view of the UK consumer is built on a dataset that is updated in real-time, using direct links to many of the largest data providers in the UK.
When is a gone-away not a gone-away? When they’re still living there, of course. It might seem like a very bad joke, but it’s a good deal funnier than ignoring your customers, when they haven’t moved.
Powered by home movement data from the Zoopla Property Group, Fression provides the most accurate and up-to-date suppression data available.
The Fourth Principal
In article 5 of GDPR, the fourth principal requires that personal data shall be accurate and, where necessary, kept up to date; every reasonable step must be taken to ensure that personal data that are inaccurate, having regard to the purposes for which they are processed, are erased or rectified without delay.
Solutions inspired by the way in which individuals make decisions.
The web has reduced the traditional buying cycle with consumers making quick and sometimes instant decisions, nearly always based on the limited information presented to them at the time. Increasing snap buying decisions make the traditional way of building offline profiles, from which to plan forthcoming campaigns, too slow, so they’re out of date by the time they are applied.
Real-life attributes about your actual customers, in the digital environment, ensures your brand is positioned ‘in the moment’ to deliver the optimum experience, increasing conversion whilst reducing costs.
Barry Managing Director
Barry brings his data, digital and direct marketing skills to a new kind of agency based around understanding consumers and applying that knowledge to his client’s customers across all verticals.
Dr TimData Scientist
After gaining his PhD in Theoretical Statistical Physics, Tim entered the world of academia as a lecturer in applied statistics at the universities of Cambridge and Anglia Ruskin.