Dr Tim Drye

Tim gained a PhD in Theoretical Statistical Physics before entering the world of academia as a lecturer, in applied statistics, at the universities of Cambridge and Anglia Ruskin. Tim is the original physicist-turned-practitioner. His eureka moment came with the discovery of ‘bouncing balls’ – theatre goers who dip in and out of the market at quarterly intervals – and their potential for applied statistics.

Setting up his own business in 1996, he has subsequently built mind boggling models and data sets for a wide range of clients from RS Components to Comic Relief. As well as sitting on the IDM and DMA Data Councils, Tim was elected onto the DMA’s Roll of Honour in 2013 joining an elite list of direct marketing industry luminaries.