Jon Hart

Chief Technical Officer

Jon has spent more than two decades continually raising the bar for standards in data hygiene. Working closely with blue-chip clients across almost every market sector and with some of the most respected data processing organisations, he led the development and management of the industry’s most widely used suppression files – The Gone Away Suppression file, The Bereavement Register and the Business Suppression File.

More recently, his focus has shifted to addressing the disparity between the qualitative requirements of the current regulations and the quantitative requirements of both the financial and the marketing services sectors.

As a strong proponent for the importance of maintaining customer relationships, Jon believes that many businesses are too quick cut off communications with their customers, based on un-validated and untested notifications.