The Customer Knowledge Agency

The Customer Knowledge Agency

The Customer Knowledge Agency

The Customer Knowledge Agency

Our Services

What We Provide

Human beings are complex creatures and the decisions we make are difficult to predict, even by those who know us best. Whether we’re shopping online or in-store, buying decisions are increasingly made in the blink of an eye and the messages we receive in that instant have a huge impact on our next action.
The split second a new customer lands on your website, there are things we know about them that you don’t. Within a fraction of a second, we can enable you to provide a personalised experience, making it uniquely persuasive to them.
You can welcome back a returning customer like an old friend. Entice them with new product-lines and offers; retain loyalty through rewards and target across on and offline channels – each element informed by real-time insight.
Customer personas work well in a single channel but can become ineffective in a multi-channel marketing campaign. Adaptive Personas take into account the platform, the channel and the individual customer to deliver a more engaging experience.

Our Products

What We Create

Our Products

What We Create

There’s no escaping the fact that GDPR has changed the landscape of data-driven marketing, to the point where many established methods of targeting just aren’t possible any more. Shine’s products have been built from the ground up, with the fine print of the GDPR, which means you can relax in the knowledge that, at least one aspect of your compliance, is taken care of.
This analytical view of the UK consumer, is built on a dataset that is updated in real-time, using direct links to many of the largest data providers in the UK.

Unifi

An API driven data delivery platform offering real-time access to the latest available suppression data, including exclusive access to the recently released Fression, which is powered by the Zoopla Property Group.
When is a gone-away not a gone-away? When they’re still living there, of course. It might seem like a very bad joke, but it’s a good deal funnier than ignoring your customers, when they haven’t moved.

Contact us

Chapel House
Chapel Lane
St Ives
Cambridgeshire
PE27 5DX

020 3815 4455

info@shine-ck.com